We believe in living authentically, exploring the unexpected, and celebrating nature’s simple power. Wellness is our second nature, and has been since 1959.
Our brand started when a group of independent thinkers set out to disrupt a quickly changing bath & body industry.Disenchanted by big companies and big chemicals, this group harnessed their free-spirited California mindset, leading them back to simple, safe, and gentler ingredients
The team set to work creating body-loving products made with plant-based ingredients that lived up to their original mission, never compromising on quality or care.