LIFE commenced its journey as a retail pharmacy group in 1996 and the strong impulse to perform has nurtured its growth over the last twenty years. Starting with one store, at present the organization has over 150 retail outlets consisting of Pharmacies, Healthcare Hypermarkets, Health and Wellness stores catering to an average annual customer base of more than ten million walk-ins.
LIFE is committed to deliver excellent growth in turnover and profitability by expanding its number of outlets and increasing presence to double the current store count in the coming two years, increasing the current store count to 300 by end of 2020. The Company operates a network of pharmacies located in business districts and other strategic locations and employs over 1,500 professionals.
LIFE Health Care Group introduced many innovative concepts in pharmaceutical distribution in the region. Notable among them include the first Healthcare Hypermarket in the GCC, the first Drive-Thru pharmacy in the Middle East, and the first Shop-in-Shop concept in healthcare in the region. Over the years LIFE has succeeded in adapting to changes in the profession of pharmacy retailing and in the field of retail management maintaining its position as an industry leader.
LIFE guarantees extraordinary retail experience to customers through personalized services that result in customer loyalty and at the same time assures greater availability and accessibility of healthcare products and services at competitive prices. The secret of successful retailing depends on delivering customer satisfaction consistently, every time a customer walks in. Trustworthiness, respect to customers and exceeding customer expectations are the traditional, golden retailing principles that bring retailing to LIFE. LIFE Healthcare group is deep rooted on a simple, yet, profound customer centric Here Customer is the King. And the only law of business is selfless service.
At LIFE, a lot of research has gone into getting an insight into customers’ needs, and their loyalty is priceless. Relentless efforts and exceptional service has earned LIFE the reputation of a leader in retail pharmacy industry. The hard work in areas like healthcare, nutrition, hygiene and beauty, in a warm, friendly and efficient environment has paid off with numerous awards and accolades. LIFE has been honoured with many accolades at the national level; especially for their superlative customer service. LIFE received the DSF 2010 Innovation Award in the category of Best Retail- Customer Service. LIFE was awarded at the Retail ME Awards in the category of Healthcare & Beauty for 2011, Most Admired Store Manager for the year 2012, Most Admired Retail Pharmacy for the consecutive years 2013, 2014 and 2015. LIFE achieved the coveted Superbrands status successfully for the past eight consecutive years in 2011, 2012, 2013, 2014, 2015, 2016, 2017 and 2018 as well. LIFE is a member of DSES programme; which is designed to make the experience of Shopping in Dubai a pleasurable one.
LIFE Health Care Group introduced several innovation in pharmaceutical distribution in the region.