Andalou believes that beauty is a choice. Advocating for the consumer is nothing new to Stacey Kelly Egide and Mark Egide, founders of Andalou Naturals. In 1989, the Egide’s launched their own start-up with the first meaningful cruelty-free cosmetic line in the US, Beauty Without Cruelty. Andalou Naturals, the first Non-GMO Project Verified beauty brand, is the ultimate culmination of the many years developing meaningful policy and healthy products partnered with their deep commitment to uplifting people and the planet.
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